Ever heard of the concept of a signal-to-noise ratio? In this podcast I give you a new perspective on how you can evaluate your digital business based on these parameters. Join our Diamond Certification to cut through the noise - https://sidz.co/diamond
In this podcast, you'll learn:
- The fundamental difference between a "signal" and "noise" in business.
- How to make your content, courses, and marketing materials more focused and effective.
- Evaluating the impact of your webinars, advertising, and community building in terms of signals vs. noise.
- The benefits of the Diamond certification process in cutting short your learning curve and gaining valuable insights.
- Practical steps to enhance your business and track your progress using the Polestar system.
- Where to find more information and resources to elevate your business game.
Tune in to discover how distinguishing between signal and noise can be a game-changer for your business success. Don't miss out on this opportunity to make your mark in a crowded marketplace!
00:00:00
Speaker 1: During my school days, I heard of the concept called signal to noise ratio and stuff like that. And many of you might have heard of this concept of there's something called a signal and there's something called noise. Now, the question is in your business,
00:00:12
Speaker 1: are you throwing out a signal or are you throwing out noise? In other words, is your business giving a signal or giving noise in a marketplace? Because today it's such a noisy marketplace. And if you have to cut through the noise, you have to be very, very specific in the way that you approach the game. So in this podcast, I want to just plant an idea with you. I want to think about this because
00:00:34
Speaker 1: if you are able to understand the difference between signal and noise, you'll be able to make better decisions in terms of the way you approach this game.
00:00:41
Speaker 1: For example,
00:00:43
Speaker 1: a signal is something that is relevant, something that is specific, something that provides solutions to your market, something that is emotional that connects with your audience. Something that is also very logical when people actually, you know, when they listen to you or your product is very logical. Your product is also emotional. Your marketing is logical. Your marketing is also emotional.
00:01:07
Speaker 1: Your courses are logical. Your courses are also emotional both, you know, so a signal is something that evokes a response.
00:01:15
Speaker 1: Whereas if you look on the other side, noise, it is uh is your content courses and marketing too wide? Is it too vague? Is it random? Is it typical like when somebody sees your content, they're like, OK, just this is another person doing something else. OK. So where all you can gauge yourself in terms of signal or noise in your business? Is number one in your content marketing?
00:01:39
Speaker 1: Like are your podcasts? Are your videos? Are your reels very focused on
00:01:46
Speaker 1: throwing out a signal
00:01:48
Speaker 1: or is it noise? Second you can evaluate are your courses because we are in the digital business and you, you know, I'm teaching all of you to build your own digital ecosystems. Are your courses also throwing out signal or is it noise? Are you able to hold the attention of somebody? Next? Is your webinars? Are your webinars? Is, is the hook of your webinar
00:02:07
Speaker 1: giving a signal or is it just one among the noise over there?
00:02:12
Speaker 1: Is the content of your webinar giving out a signal or is it noise?
00:02:17
Speaker 1: Then you're advertising for people to actually come into your webinar, right? Are your ads throwing out a signal or is it just noise
00:02:25
Speaker 1: and then the way you're building your community.
00:02:29
Speaker 1: Are you nurturing your community in such a way where every session you're throwing out a signal or is it just random, vague specific, typical wide stuff? Ask yourself this question and I'm sure you're gonna get the answer. So if you really want to cut through the noise and be a class above the rest,
00:02:50
Speaker 1: I, I would highly recommend that you go through my Diamond certification process. This is where I do audits in hot seats and I have more than four years of archives where I've actually audited the signals
00:03:01
Speaker 1: of our members and the noise of the members and converted that into signals. And by you just going through the recordings, you'll be able to cut short a learning curve as trying to try, you know, figure things out on your own. So my recommendation is if you are not a part of my community yet, please attend my next webinar by going to my website Sat rah.com.
00:03:21
Speaker 1: If you're already in my community, please go to si Z sids.co slash diamond and register for my next diamond showcase where I'll be showing you all of the details of the three year certification. And we have designed a system called Polestar that can help you track your habits and track your business at such a level that you will be able to make progress at a much faster pace than ever. So catch you in the next episode. All the best