It's hard to get 5.0-star reviews on TrustPilot, and that too at a scale of over 7000+ ratings. In this podcast, I share how we did it. Learn more about our Digital Coach Certification on https://sidz.co/diamond
In this podcast, you'll learn:
- The concept of the Digital Coach Flywheel and how it's inspired by Amazon's success.
- The four stages of the Digital Coach Flywheel: Attraction, Customer Experience, Customer Results, and Brand Building.
- The importance of having core values in place for your business.
- How to deliver more value than your customers expect.
- The significance of 100% transparency and how it minimizes refunds.
- Building a simple yet solid team structure for efficient customer support.
- The continuous process of making incremental improvements for better customer results.
- The power of asking for reviews at strategic moments to build trust and credibility in your community.
00:00:00
Speaker 1: As of today, we just crossed over 7457 5 star reviews on trustpilot. It's not even 4.9 star five star reviews on trustpilot. If you go and search for Sadat Shaker or internet lifestyle hub reviews on Google or if you go to trustpilot over there now, for us to achieve this over the last five years, it has taken a lot of work, a lot of effort and I thought in this particular podcast, let me decode the six things
00:00:26
Speaker 1: that you can do to get these kind of ratings in your system. Because from the beginning, our focus has always been customer first. I've been super inspired by two companies specifically Amazon and Apple in terms of customer experience and always keeping the customer on the forefront before making any decision
00:00:44
Speaker 1: and of course building a world class product and giving them that kind of an experience. So what I want to do first is before I go into the six points,
00:00:52
Speaker 1: I wanted to first understand that there's a concept called a digital coach Flywheel. If you go and search for Amazon Flywheel on Google, A Ma Zo NFL Ywhel, you'll just go to Google images and you'll come across some images where it shows you exactly how Amazon was able to scale over the years to so many number of customers. And Howard Amazon has scaled in the fly wheel concept is based on
00:01:19
Speaker 1: the first thing is they attracted a lot of sellers on their platform. When more sellers came on their platform, the selection for the customer, it it improved. So it improved the customer experience and the customer experience improved. There was more traffic that came on Amazon and then when there was more traffic on the website, it attracted more sellers.
00:01:37
Speaker 1: So again, when there are more sellers, there's more selection and we have more sellers and more selection, the cost structure also starts to go down. So there's a a really good uh competition that's there on price.
00:01:47
Speaker 1: And you know, and again, when the prices go low and people are able to get quality at the best deal, the customer experience again goes up and when customer experience goes up again, there's more traffic on the website and that attracts more sellers, more selection. So this Amazon flywheel concept is what inspired me to create a concept called the digital coach flywheel.
00:02:07
Speaker 1: So if you go to youtube and search for digital coach flywheel, there is a video that you can actually see um on how to use the Amazon flywheel method to grow your coaching business. And I go deep into uh I posted this video more than three years ago. OK. And this particular video will decode the entire thing. It is a 15 minutes video on how I implemented the Amazon flywheel concept for a digital coach flywheel. But in principle, this is what works the first stage is attraction.
00:02:34
Speaker 1: So what are you doing to attract customers into your digital coaching business? You'll be running performance marketing ads, uh you know, Instagram reels, youtube videos podcasts like this. All of this is the attraction piece
00:02:47
Speaker 1: and also selling through your webinars and basically getting people to buy your membership into your community or to buy your course or to buy your coaching or to buy your consulting. Now, once that has happened, the second step is customer experience. How are they feel? How are you making the customers feel as soon as they come into your world? Do they feel that they're getting more than what they paid for or are they experiencing buyers remorse
00:03:09
Speaker 1: or? Um so there are many touch points in conversion. That's what I covered inside that video. So for example, for me, I do my weekly in a circle calls. I'm always answering questions for my customers and um every Tuesday, I do a hackathon to help them take action, get results and I I'm continuously improving my courses. I'm continuously improving my products so that the customer experience is really high. Ok.
00:03:32
Speaker 1: The third step of the digital coach fly wheel is customer results. So if you are having an ecosystem where people are having a good customer experience, but they are not getting results, then the fly wheel will not work. So if you go again on my youtube channel, all of you here, if you're not subscribe to me on youtube, go and go and search for Sadat Rai and subscribe to my channel and just go and check out some of my six figure uh success stories and interviews. I've done. We have a playlist called Freedom Talks where I'm uploading a video every single week of some of my successful students
00:04:01
Speaker 1: and what did they do? And it's all from the live events that we've done. So I've kept documenting the success stories right from day number one. Ok. Not from day one, probably a few months into the game. I started documenting my Hall of Fame interviews. Ok? And many of the Hall of Fame interviews the old Hall of Fame interviews. So you go and just look at those faces. Many of them are the most successful coaches in the country today. Ok.
00:04:22
Speaker 1: So customer results is a third piece and once you are able to build that kind of momentum on customer results, you build your brand. That's what is the fourth step of the fly wheel. Now, the brand is not built based on you shouting out about yourself on how great you are. Rather the brand is built based on what the customers are talking about you and when that brand is built and as a you know, brand is in emotion, what do people feel about that particular brand? So right now, if anyone
00:04:50
Speaker 1: uh who is it my customer and if you ask them, what do you think about h they will have a particular emotion that they will share. And I've been able to build a very positive and a very uh
00:05:01
Speaker 1: progressive collaborative kind of a brand in the last five years, which is going to attract more customers into the system. So just like how I shared the Amazon Flywheel concept, the Disco Digital Course flywheel has four stages attraction, customer experience, customer results and brand building. And as you as your customers build a brand for you, it will attract new customers into the system. And that's what has helped us go from zero to at this point. According to this podcast, we are over 30,000 plus
00:05:29
Speaker 1: premium members in our community and not this ₹19 or 1 ₹19 customer, you're talking about people who paid minimum 5000 above to be in the system and uh and an insane amount of successful, you know, case studies that are there in the system. So now let me tell you what are the six steps or the six factors that will
00:05:47
Speaker 1: determine whether you
00:05:51
Speaker 1: ecosystem is going to be working or not? Ok. So first step is you need to have your core values in place.
00:06:00
Speaker 1: For example, internet lab cell hub is built on 10 core values.
00:06:05
Speaker 1: One is we are student obsessed. What is best for the student is best for everyone. Two is we go all in. We commit fully work hard and take initiative and get things done. Number three is long term thinking. We like to make shock when I say we it is myself and my internal team and whoever I'm working with, we I actually share these 10 values with them. OK? We make short term sacrifices for long term success.
00:06:28
Speaker 1: Number four is we are laser focused. We keep the main thing, the main thing just and we eliminate all distractions. Number five is simplicity, less is more. We'd try to simplify every aspect of our life and business to gain momentum. Number six is we are very lean and frugal constraints breed resourcefulness. We like to do more with less. That's why we don't have an office.
00:06:48
Speaker 1: We have a very small team structure. We have less than we have only three employees and another three support staff to help us. And we have done over 69 to 70 quarters in revenues, OK? Without any office and everything is happening through a very lean model over here. Number seven is full transparency. We have, we have to be brutally honest and transparent with our community and our vendors even if it hurts, it helps. Number eight is speed, fast is better than slow money and freedom love speed.
00:07:14
Speaker 1: Number nine is world class, whatever we do, we want to set high standards, whether it's an audio podcast like this or a youtube video or if you're doing a live event or if you're doing a recording a course or conducting a hackathon, you know, grade isn't good enough. We just want to be the best at what we do and we want to be the best student of the topic that what we are teaching.
00:07:34
Speaker 1: Number 10 is contribution. We encourage every single community member to give 10% of the net profit towards the charity. And we want to build the richest society of givers on this planet. So these are the 10
00:07:47
Speaker 1: core values of the internet lifestyle hub. And this is the first element. If you want to achieve those kind of five star ratings and stuff like that, you have to have the core values in place. So that and I don't communicate these 10 core values all the time with the community. This is more for my internal team. And if I on board any new team member, this is what we stand for and I share this with them so that everybody falls in line. OK. The second thing on how we are able to achieve uh
00:08:14
Speaker 1: these ratings is we deliver more than what the customers pay for. That is a thumb rule. If anybody pays us ₹1 we want to give ₹10 in value. OK?
00:08:23
Speaker 1: And another thing is the third point is we have 100% transparency, meaning if anybody is not happy with what they have paid for, we don't think twice. We give, instantly we give a refund and we have a less than 1% refund in our community right now because of this value system that we have.
00:08:41
Speaker 1: Number four is we have a very simple and solid team.
00:08:46
Speaker 1: So my team comprises of a general manager of operations who handles all of the communication and all the internal communication. I have a community manager who handles all the interaction with the community platforms. And what kind of support forums? Uh you know, people post questions on, we answer that very fast. I have a group of facilitators
00:09:04
Speaker 1: who I don't pay, they're not on payroll but they had to hold the space for the rest of the team. And internally, I have a content manager and I have a publishing division. I have, you know, to help in the other operation stuff. So the team is very simple but solid team and we have some simple core values in our internal team. Also some kps like uh
00:09:23
Speaker 1: one of the KPIS are every email that comes into our mailbox has to be replied before 9 p.m. Anything after nine pm can go into the next day. OK. So that quick response on any kind of communication, we only have one channel of communication. If you have multiple channels of communication, it becomes very difficult for us to handle. So everything is only email support and we only have single email. So that also has helped us achieve a good customer impact.
00:09:49
Speaker 1: And that's number four and number five is we continuously make incremental improvements in the system on a day to day basis. I conduct surveys, I conduct polls and every time I get an email or let's say there's a pattern of emails that keep coming. And my team tells me, hey, there's many people are asking, uh uh you know, they want this from me or they want clarity on a particular thing. Once I get a pattern of what are the gap areas in the system?
00:10:15
Speaker 1: I go quickly and work on that and make sure I fill that gap.
00:10:19
Speaker 1: And that's how I built my products over the last five years. It does not happen overnight. It has taken many years to build and there are many gaps in the system even now. So I continuously making incremental improvements to improve the speed and efficiency of the entire process where the customer result is on the forefront. It is not about my profits or my results or my sales. All of that is secondary, my primary is the student results.
00:10:43
Speaker 1: And number six is one of the ways we have reached over 7457 5 star reviews on trustpilot is we ask for reviews.
00:10:52
Speaker 1: Whenever we feel we have, we have done a great job. So suppose I'm doing a hackathon or suppose I have a, you know, inside my courses. I know I've delivered an impact. I ask people please share your review so that others know they get to know what we are doing. So in multiple points in my courses, I asked people to give me reviews for our community based on their experience. And that is what has helped us build so many reviews over time. And for us to reach like today, I, I record this podcast, we just reached
00:11:21
Speaker 1: a five star rating. You know, we were 4.9 star for a very long time and over 7457 and we just crossed five star, which is a very proud moment for me and my entire team because it's very hard to get five star on trustpilot 4.84 0.7. Most people get, you know, if they're able to do it. But at a,
00:11:40
Speaker 1: at, you know, at a count of say 7000 something reviews at five star, it is definitely a feat and I'm really proud of my team and I'm really proud of what we've built so far. And we're just in the beginning and we, and we're looking, we want to set this as a standard for every coach and every trainer to model what we are doing to ensure that customer is always on the first because in the industry today, there are two kinds of people you would see. Some of them are very transactional in nature. Some of them are just copycats and just looking at what others are doing and trying to copy what they're doing.
00:12:08
Speaker 1: They don't put their mind, they don't put their head into really building something which is unique. And if you are somebody like that who is listening to me, please change your ways and change your, your way that you operate as a coach or trainer. Because the your true impact is in the way you are able to gather feedback from your customers and give them what they want in your own unique way. Ok, I have, you can please use my templates and strategies and whatever I'm teaching. But the whole idea is please
00:12:36
Speaker 1: uh,
00:12:37
Speaker 1: do things where you're not transactional in nature.
00:12:41
Speaker 1: Ok? You have one entire school of coaches and trainers who are just out there to sell and make a quick buck and you can see that in their face, you can see that in their communication. You can see that in, in their whole persona and their whole aura. Ok? And you have another batch of coaches and trainers and who are value driven, who are mission focused, who are not profit focused, profits and they are actually the more profitable ones. You would see that in the industry. Ok. And for them selling is a form of service
00:13:07
Speaker 1: because for me, when I ask people for money. When I ask people to buy my products, you know, get into my diamond membership, get into my gold membership. Get into my s membership for me. I know that I'm serving them at the highest level for whatever amount that they're paying and the value exchange is so that they can get the value. Yeah.
00:13:23
Speaker 1: So this is a very different mindset and I hope you found this podcast useful in my future episodes. I'll be sharing more stuff in case you have not subscribed to me on Apple or Spotify, please do that and I look forward to catching the next episode. And if you're already in the international community, please go to SIDS S ID z.co slash Diamond. Attend my next diamond showcase to see how you can be a part of my three year digital code certification, which is possibly the industry's only and best uh
00:13:51
Speaker 1: journey for anybody who wants to take their knowledge from scratch and become a digital coach at a university like in a university like environment where I put you into teams, Gamification points, multiple others. So I would highly recommend every single one of you to upgrade to Diamond. And the next time I do it, cheers God bless and catch you the next episode.